cat·a·lyst (ktl-st) n.
2. One that precipitates a process or event, especially without being involved in or changed by the consequences.
while planning my floral services branch (no pun intended) of pot & box, i always knew i wanted to bring beauty and nature into people’s daily lives and memorable events. but until i read amy stewart’s book, flower confidential, i didn’t understand how good it could be.
her book delves (yes, delves!) into the cut flower industry and, as the tagline says, “the good, the bad, and the beautiful” of it. on my journey through the pages, i was whisked (yes, whisked!) to california, into the flower fields at sun valley where lane devries knows each of his flowers and his employees personally and to roberto nevado’s equardorian farm where he lovingly tends to his roses (and his workers) “with a conscience.” by the end of chapter seven, i was enlightened.
then, chapter nine: “teresa sabankaya has the kind of flower shop that you would dream about opening, if you are the kind of person who dreams of opening a flower shop…the flowers–all interesting, unusual, old-fashioned, ephemeral, perfumy, not-your-typical-florist kind of flowers–dance and wave from bucketscrowded around the stall…even if you don’t buy a flower–and tesesa would be happy to sell you a single flower–just the sight of her little stall will lift some of the weight off your shoulders. anyone who doubts whether flowers can change a person’s emotional state has never watched people walking by teresa’s shop.” i was smitten (yes, smitten!)
so smitten, in fact, i am thrilled to have a small stack of copies of flower confidential for sale, sharing space with sun valley lillies and nevado roses in the world’s tiniest flower shop.